We Create
Personalities

A next-generation global business school in Hyderabad for students who want real skills, real confidence, and real careers not just a degree.

BBA – Entrepreneurship

For students who want to build, lead, and think like founders and managers.

BBA – Business Analytics

For students who want to work with data, dashboards, and business intelligence.

BBA – Entertainment & Media Management

For careers in film, media, digital content, and entertainment industries.

BSc – Artificial Intelligence & Machine Learning

For students building future-ready careers in AI, ML, and automation.

Global Pathways

AURA offers flexible international progression options, without forcing a single path.

Complete your Bachelor's Degree in India

Study all years at AURA and graduate with your full Indian bachelor’s degree.

2+1 International Bachelor's Pathway

Start at AURA, then transfer internationally to complete the last year and earn an international bachelor’s degree.

2+2 Bachelor's + Master's Pathway

Study first two years at AURA, then transfer abroad for the final year & then progress directly into a Master’s programme abroad through an integrated pathway.

AURA Advantage

Global Mobility

International Tours

AURA Advantage

Industry Experience

Applied Learning Models

Corporate Mentors, Not Just Lecturers

Learn from professionals who have built careers and companies.

AI Across the Entire Curriculum

Artificial Intelligence and automation integrated into every programme.

Internship-Based Learning Model

Internships begin early and run alongside academics.

International Progression Paths

Complete your degree in India or progress abroad, without forced decisions.

Career Placement Support

Guidance, internships, and placement pathways, not just final-year support.

International Learning Tours

Global exposure to work cultures and industries beyond borders.

Idea-to-Startup Guidance

Structured mentorship to turn ideas into viable ventures.

Heart-of-the-city advantage

Located at Banjara Hills, Hyderabad. Learn where business, media and culture are already moving.

Where Learning
Feels Like REAL Life

Every day at AURA is designed to build competence, confidence, and clarity academically, personally, and professionally.

Learning through smart classrooms, labs, and live projects
Regular presentations, reviews, and feedback-led improvement
Personal guidance through counselling and one-on-one mentorship
Wellness and skill development via pickleball, terrace gym, and workshops
Industry exposure through guest lectures and professional interactions

Built for the Future

AURA is guided by experienced leaders from education, technology, finance, venture capital, media, and personality development.

AURA operates from a 12,000 sq. ft. purpose-built campus in Banjara Hills, Hyderabad, easily accessible from Jubilee Hills, Madhapur, Gachibowli, Hitech City, Begumpet and Secunderabad.