Undergraduate Programmes
Choose a programme built for real careers industry-integrated learning, strong foundations, and outcomes that translate beyond the classroom.
Share your details, we will call you and guide the right pathway
Share your details, we will call you and guide the right pathway
Explore our Undergraduate Programmes
BBA - General (Entrepreneurship Focused)
A full-spectrum business degree covering marketing, HR, finance, operations, strategy, and leadership.
- Entrepreneurship Development Programs (EDP)
- Industry Exposure
- Management foundations: Principles of Management, Organizational Behavior.
- Core business: Marketing, HR, Operations, Strategic Management.
- Finance track: Financial Accounting, Cost Management Accounting, Financial Management I & II.
- Law & governance: Business Law (Contract/Company), Labour & Industrial Laws, Business Policy & Ethics.
- Practical Workshops: Summer Internship + Minor Project, Major Project + Viva.
BBA - Business Analytics
Business fundamentals + analytics capability, built for data-driven decision-making and modern business roles.
- Analytics core: Introduction to Business Analytics, Predictive Analytics & Forecasting.
- Data depth: Big Data Analytics, Data Visualization & Storytelling.
- Applied AI in business: Machine Learning Applications in Business.
- Business base (strong): Marketing, HR, Operations, Financial Management.
- Practical exposure: Summer Internship + Minor Project, Capstone Project + Viva.
BSc Artificial Intelligence & Machine Learning
A technical AI degree with strong computer science foundations, ML/DL depth, and real-world application focus.
- Core CS: Data Structures & Algorithms, DBMS, OS, Computer Networks.
- AI/ML depth: Machine Learning I & II, Deep Learning, AI Algorithms.
- NLP & Vision: NLP I & II, Computer Vision & Image Processing.
- Responsible AI: AI Ethics & Governance.
- Practical exposure: Minor Project + Internship I, Capstone (Major Project) + Seminar/Viva.
BBA - General (HR/Marketing/Finance)
A full-spectrum business degree covering marketing, HR, finance, operations, strategy, and leadership.
- Management foundations: Principles of Management, Organizational Behavior.
- Core business: Marketing, HR, Operations, Strategic Management.
- Finance track: Financial Accounting, Cost Management Accounting, Financial Management I & II.
- Law & governance: Business Law (Contract/Company), Labour & Industrial Laws, Business Policy & Ethics.
- Practical exposure: Summer Internship + Minor Project, Major Project + Viva.
What makes AURA industry-integrated
Internships from the second year onwards, project-based learning, and a career-focused model are built into how AURA operates, not added at the end.
- Internships from Year 2.
- Project-based learning and presentation-led outcomes (“no notes, only presentations”).
- AI tools integrated into learning workflows.
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