BBA - General (Entrepreneurship Focus)
A full-spectrum undergraduate business programme covering marketing, HR, finance, operations, strategy and built for real workplace readiness.
Think Big. Lead Bold.
The BBA Business Management (General) programme builds a strong base in management, economics, accounting, and communication, and then moves into applied domains like marketing, HR, finance, operations, and business law. You’ll progress into strategy, entrepreneurship, and international business, supported by electives and hands-on outcomes through internship and projects.
At AURA, learning is structured to feel real projects, presentations, reviews, and feedback, so students graduate with clarity and confidence.
Entrepreneurship Development Programs (EDP)
- Startup Incubation & Business Launch Program
- Idea to Startup Bootcamp
- Design Thinking & Innovation Workshops
- Business Model Canvas Training
- Lean Startup Methodology Sessions
- Entrepreneur Mindset Development Program
- Family Business Management Workshops
- Women Entrepreneurship Programs
- Social Entrepreneurship & Sustainable Business Sessions
Practical Workshops
- Digital Marketing for Startups
- AI Tools for Entrepreneurs
- Personal Branding & LinkedIn Mastery
- Public Speaking & Pitching Skills
- Investor Pitch Deck Creation
- Financial Planning for Startups
- GST, Business Registration & Legal Basics
- E-commerce & Shopify Store Setup
- Sales & Negotiation Skills
- Content Creation & Social Media Branding
Industry Exposure
- Startup Founder Guest Lectures
- Shark Tank Style Pitch Competitions
- Live Business Projects
- Business Simulation Labs
- Industrial Visits & Startup Tours
- Internship with Startups & SMEs
- Entrepreneur Networking Meets
What You'll Learn
Build business thinking across functions and learn to present decisions with clarity.
You’ll move from fundamentals to execution: analyze, plan, communicate, and deliver across real business scenarios.
Across six semesters, the curriculum takes you from management and economics fundamentals into marketing, HR, finance, operations, and law then into strategy, entrepreneurship, and international business, supported by electives. The programme includes a summer internship and project work so you graduate with proof-of-work, not only theory
Foundation: Principles of Management, Microeconomics, Financial Accounting, Business Communication Skills.
Core management: Organizational Behavior, Marketing Management, Human Resource Management, Operations Management
Finance & analysis: Cost Management Accounting, Financial Management I & II, Business Statistics.
Law & governance: Business Law I (Contract/Company Law), Business Law II (Labour/Industrial Laws), Business Policy & Ethics.
Strategy & growth: Strategic Management, Entrepreneurship Development, International Business, Leadership & Change Management.
Real outcomes: Summer Internship + Minor Project; Major Project + Comprehensive Viva.
International Industry Tour
AURA offers an free international industry tour designed to give students short-term global exposure through university visits, industry interactions, and cultural learning.
The focus is on global awareness, confidence, and real-world perspective—not mandatory travel or degree dependency.
What Students gain:
Exposure to international universities and workplaces
Insights into global business culture and practices
Cross-cultural learning and professional networking
Clarity on future international study or career options
Participation is voluntary and does not impact academic progression at AURA.
Career Outcomes
Designed for future founders and business leaders, this programme builds skills to start, scale, or manage ventures in fast-growing ecosystems.
Startup Founder / Co-Founder
Business Development Executive
Product Manager (Entry-Level)
Strategy & Growth Associate
Family Business Manager
Global Pathways
AURA offers flexible international progression options, without forcing a single path.
Complete your Bachelor's Degree in India
Study all years at AURA and graduate with your full Indian bachelor’s degree.
2+1 International Bachelor's Pathway
Start at AURA, then transfer internationally to complete the last year and earn an international bachelor’s degree.
2+2 Bachelor's + Master's Pathway
Complete the foundation at AURA, then move abroad for a structured master’s route aligned to your goals and eligibility.
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