BBA - Entertainment & Media Management
A specialised undergraduate business programme for events, media, and entertainment, built around operations, branding, and real industry workflows.
Industry ready. Future strong.
This programme builds strong business fundamentals and then moves into the mechanics of the entertainment ecosystem, event planning and logistics, event production and operations, media laws and ethics, PR, sponsorship, celebrity/artist management, and content creation.
It includes an internship/industry project and a major project/dissertation, so students graduate with real outcomes they can show, present, and defend.
What You'll Learn
Plan, market, produce, manage talent, and run real-world operations, then document outcomes through projects.
You’ll learn how the entertainment industry works then train to manage it with business discipline and operational clarity.
The curriculum blends core management with entertainment-specific business realities, events, production, PR, sponsorship, digital marketing, and ethical/legal frameworks. As you progress, you move from fundamentals into strategy, marketing, operations, and risk management, supported by internship and a major project/dissertation.
Foundation: Principles of Management, Business Communication, Financial Accounting, Microeconomics, Computer Applications in Business.
Industry entry: Introduction to Media & Entertainment Industry; Film/Television/Music Industry Overview.
Events core: Event Planning & Logistics; Event Production & Operations; Event Risk & Safety Management.
Media framework: Media Laws & Ethics; Digital Media Communication.
Brand & growth: PR & Corporate Communication; Event Marketing & Sponsorship; Digital Marketing & Social Media Analytics.
Talent & strategy: Celebrity/Artist Management; Entertainment Business Strategies; International Business in Entertainment.
Real outcomes: Internship/Industry Project; Major Project/Dissertation + Seminar/Viva.
International Industry Tour
AURA offers an free international industry tour designed to give students short-term global exposure through university visits, industry interactions, and cultural learning.
The focus is on global awareness, confidence, and real-world perspective—not mandatory travel or degree dependency.
What Students gain:
Exposure to international universities and workplaces
Insights into global business culture and practices
Cross-cultural learning and professional networking
Clarity on future international study or career options
Participation is voluntary and does not impact academic progression at AURA.
Career Outcomes
This programme prepares students for managerial and operational roles in the entertainment, media, and creative industries.
Media Project Coordinator
Talent & Artist Management Executive
Production Operations Executive
Content & Programming Manager
Entertainment Business Analyst
Global Pathways
AURA offers flexible international progression options, without forcing a single path.
Complete your Bachelor's Degree in India
Study all years at AURA and graduate with your full Indian bachelor’s degree.
2+1 International Bachelor's Pathway
Start at AURA, then transfer internationally to complete the last year and earn an international bachelor’s degree.
2+2 Bachelor's + Master's Pathway
Complete the foundation at AURA, then move abroad for a structured master’s route aligned to your goals and eligibility.
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