BBA-Business Analytics
An industry-integrated undergraduate programme that combines business fundamentals with analytics capability and entrepreneurial thinking.
Define your Future.
This programme builds a strong business base-management, economics, accounting, marketing, HR, finance-then layers in modern analytics: business analytics foundations, predictive forecasting, big data, visualization, and machine learning applications in business.
You graduate with real outcomes through internship + project work and a capstone that proves your ability to translate data into strategy.
What You'll Learn
Move from business foundations to analytics execution, forecast, model, visualize, and communicate decisions.
You’ll learn how businesses work and how data improves those decisions then you’ll apply it through projects and capstones.
The structure begins with core management and commerce foundations, then introduces analytics and decision science progressively. You’ll build skills across forecasting, big data concepts, visualization and storytelling, and machine learning applications in business, supported by internship exposure and a capstone.
Foundation: Principles of Management, Microeconomics, Financial Accounting, Business Mathematics, Business Communication Skills.
Core business: Marketing Management, HR Management, Financial Management I & II, Operations Management, Strategic Management
Analytics core: Introduction to Business Analytics.
Forecasting: Predictive Analytics & Forecasting.
Data depth: Big Data Analytics.
Communication with data: Data Visualization & Storytelling.
Applied AI: Machine Learning Applications in Business.
Real outcomes: Summer Internship + Minor Project; Capstone Project + Viva.
Ethics & governance: Business Policy & Ethics.
International Industry Tour
AURA offers an free international industry tour designed to give students short-term global exposure through university visits, industry interactions, and cultural learning.
The focus is on global awareness, confidence, and real-world perspective—not mandatory travel or degree dependency.
What Students gain:
Exposure to international universities and workplaces
Insights into global business culture and practices
Cross-cultural learning and professional networking
Clarity on future international study or career options
Participation is voluntary and does not impact academic progression at AURA.
Career Outcomes
This programme prepares students to turn data into business decisions. Graduates work at the intersection of analytics, strategy, and operations across industries.
Business Analyst
Data Analyst
Market Research Analyst
Operations Analyst
Predictive Modeller
Global Pathways
AURA offers flexible international progression options, without forcing a single path.
Complete your Bachelor's Degree in India
Study all years at AURA and graduate with your full Indian bachelor’s degree.
2+1 International Bachelor's Pathway
Start at AURA, then transfer internationally to complete the last year and earn an international bachelor’s degree.
2+2 Bachelor's + Master's Pathway
Complete the foundation at AURA, then move abroad for a structured master’s route aligned to your goals and eligibility.
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