Undergraduate Programmes
Choose a programme built for real careers industry-integrated learning, strong foundations, and outcomes that translate beyond the classroom.
Explore our Undergraduate Programmes
BBA - General (Entrepreneurship Focused)
A full-spectrum business degree covering marketing, HR, finance, operations, strategy, and leadership.
- Management foundations: Principles of Management, Organizational Behavior.
- Core business: Marketing, HR, Operations, Strategic Management.
- Finance track: Financial Accounting, Cost Management Accounting, Financial Management I & II.
- Law & governance: Business Law (Contract/Company), Labour & Industrial Laws, Business Policy & Ethics.
- Practical exposure: Summer Internship + Minor Project, Major Project + Viva.
BBA - Business Analytics
Business fundamentals + analytics capability, built for data-driven decision-making and modern business roles.
- Analytics core: Introduction to Business Analytics, Predictive Analytics & Forecasting.
- Data depth: Big Data Analytics, Data Visualization & Storytelling.
- Applied AI in business: Machine Learning Applications in Business.
- Business base (strong): Marketing, HR, Operations, Financial Management.
- Practical exposure: Summer Internship + Minor Project, Capstone Project + Viva.
BSc Artificial Intelligence & Machine Learning
A technical AI degree with strong computer science foundations, ML/DL depth, and real-world application focus.
- Core CS: Data Structures & Algorithms, DBMS, OS, Computer Networks.
- AI/ML depth: Machine Learning I & II, Deep Learning, AI Algorithms.
- NLP & Vision: NLP I & II, Computer Vision & Image Processing.
- Responsible AI: AI Ethics & Governance.
- Practical exposure: Minor Project + Internship I, Capstone (Major Project) + Seminar/Viva.
BBA Events, Entertainment & Media Management
Business management for media and entertainment, events, production, marketing, PR, talent, and digital strategy.
- Media & entertainment base: Introduction to Media & Entertainment Industry, Industry Overview (Film/TV/Music).
- Event expertise: Event Planning & Logistics, Event Production & Operations, Event Risk & Safety Management.
- Brand & growth: PR & Corporate Communication, Event Marketing & Sponsorship, Digital Marketing & Social Media Analytics.
- Industry framework: Media Laws & Ethics, Entertainment Business Strategies, Celebrity/Artist Management.
- Practical exposure: Internship/Industry Project, Major Project/Dissertation + Viva.
What makes AURA industry-integrated
Internships from the second year onwards, project-based learning, and a career-focused model are built into how AURA operates, not added at the end.
- Internships from Year 2.
- Project-based learning and presentation-led outcomes (“no notes, only presentations”).
- AI tools integrated into learning workflows.
Chat Now