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Undergraduate Programmes
Choose a programme built for real careers industry-integrated learning, strong foundations, and outcomes that translate beyond the classroom.
Explore our Undergraduate Programmes
BBA – General (Entrepreneurship Focused)
A full-spectrum business degree covering marketing, HR, finance, operations, strategy, and leadership.
- Entrepreneurship Development Programs (EDP)
- Industry Exposure
- Management foundations: Principles of Management, Organizational Behavior.
- Core business: Marketing, HR, Operations, Strategic Management.
- Finance track: Financial Accounting, Cost Management Accounting, Financial Management I & II.
- Law & governance: Business Law (Contract/Company), Labour & Industrial Laws, Business Policy & Ethics.
- Practical Workshops: Summer Internship + Minor Project, Major Project + Viva.
BBA – Business Analytics
Business fundamentals + analytics capability, built for data-driven decision-making and modern business roles.
- Analytics core: Introduction to Business Analytics, Predictive Analytics & Forecasting.
- Data depth: Big Data Analytics, Data Visualization & Storytelling.
- Applied AI in business: Machine Learning Applications in Business.
- Business base (strong): Marketing, HR, Operations, Financial Management.
- Practical exposure: Summer Internship + Minor Project, Capstone Project + Viva.
BSc Artificial Intelligence & Machine Learning
A technical AI degree with strong computer science foundations, ML/DL depth, and real-world application focus.
- Core CS: Data Structures & Algorithms, DBMS, OS, Computer Networks.
- AI/ML depth: Machine Learning I & II, Deep Learning, AI Algorithms.
- NLP & Vision: NLP I & II, Computer Vision & Image Processing.
- Responsible AI: AI Ethics & Governance.
- Practical exposure: Minor Project + Internship I, Capstone (Major Project) + Seminar/Viva.
BBA – General (HR/Marketing/Finance)
A full-spectrum business degree covering marketing, HR, finance, operations, strategy, and leadership.
- Management foundations: Principles of Management, Organizational Behavior.
- Core business: Marketing, HR, Operations, Strategic Management.
- Finance track: Financial Accounting, Cost Management Accounting, Financial Management I & II.
- Law & governance: Business Law (Contract/Company), Labour & Industrial Laws, Business Policy & Ethics.
- Practical exposure: Summer Internship + Minor Project, Major Project + Viva.
What makes AURA industry-integrated
Internships from the second year onwards, project-based learning, and a career-focused model are built into how AURA operates, not added at the end.
- Internships from Year 2.
- Project-based learning and presentation-led outcomes (“no notes, only presentations”).
- AI tools integrated into learning workflows.