Undergraduate Programmes

Choose a programme built for real careers industry-integrated learning, strong foundations, and outcomes that translate beyond the classroom.

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Explore our Undergraduate Programmes

BBA – General (Entrepreneurship Focused)

A full-spectrum business degree covering marketing, HR, finance, operations, strategy, and leadership.​

• Management foundations: Principles of Management, Organizational Behavior.
• Core business: Marketing, HR, Operations, Strategic Management.
• Finance track: Financial Accounting, Cost Management Accounting, Financial Management I & II.
• Law & governance: Business Law (Contract/Company), Labour & Industrial Laws, Business Policy & Ethics.
• Practical exposure: Summer Internship + Minor Project, Major Project + Viva.

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BBA – Business Analytics

Business fundamentals + analytics capability, built for data-driven decision-making and modern business roles.

• Analytics core: Introduction to Business Analytics, Predictive Analytics & Forecasting.
• Data depth: Big Data Analytics, Data Visualization & Storytelling.
• Applied AI in business: Machine Learning Applications in Business.
• Business base (strong): Marketing, HR, Operations, Financial Management.
• Practical exposure: Summer Internship + Minor Project, Capstone Project + Viva.

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BSc Artificial Intelligence & Machine Learning
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A technical AI degree with strong computer science foundations, ML/DL depth, and real-world application focus.

• Core CS: Data Structures & Algorithms, DBMS, OS, Computer Networks.
• AI/ML depth: Machine Learning I & II, Deep Learning, AI Algorithms.
• NLP & Vision: NLP I & II, Computer Vision & Image Processing.
• Responsible AI: AI Ethics & Governance.
• Practical exposure: Minor Project + Internship I, Capstone (Major Project) + Seminar/Viva.

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BBA Events, Entertainment & Media Management

Business management for media and entertainment, events, production, marketing, PR, talent, and digital strategy.

• Media & entertainment base: Introduction to Media & Entertainment Industry, Industry Overview (Film/TV/Music).
• Event expertise: Event Planning & Logistics, Event Production & Operations, Event Risk & Safety Management.
• Brand & growth: PR & Corporate Communication, Event Marketing & Sponsorship, Digital Marketing & Social Media Analytics.
• Industry framework: Media Laws & Ethics, Entertainment Business Strategies, Celebrity/Artist Management.
• Practical exposure: Internship/Industry Project, Major Project/Dissertation + Viva.

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What makes AURA industry-integrated

Internships from the second year onwards, project-based learning, and a career-focused model are built into how AURA operates, not added at the end.

• Internships from Year 2.
• Project-based learning and presentation-led outcomes (“no notes, only presentations”).
• AI tools integrated into learning workflows.